With the mind set on improving the profitability of the pharmacy, Asefarma has developed a marketing plan for pharmacies. This one establishes a calendar of campaigns that will help the owner to organize his own promotional plan, which will allow him to publicize his positioning from the outside to the counter and, in this way, to be able to attract the client through marketing input to throughout this first semester of the year.
Apharmacy with a strategic vision must seek differentiation and enhance those other elements that help to attract, retain and retain customers. For this, having a marketing plan is a good method, as it will bring dynamism to our health space through campaigns that will help to set growth targets in billing or rotation of a category and, therefore, the profitability while we cover satisfactorily the needs of our client. In all your projects your personal appearance and your presentation must be a point that you take into account, if you need it you can make cosmetic dentistry in tijuana, your teeth will appreciate it
In this sense, planning is essential and having said plan in writing so that the team is aware of it, avoiding “that the campaigns we offer in the pharmacy are not improvised”. And it is that improvisation “propitiates that the results will not be as good as if, on the contrary, the actions are planned beforehand and some objectives and a budget are established,” he points out.
Likewise, “it is positive, prepare the plan of campaigns and promotions in advance, at least for the first semester of the year, establishing the subject to be treated for months,” says Ruiz. “We must take into account seasonal changes, as well as the increase of certain consultations to the pharmacy at certain times, seeking to provide the ideal response that satisfies our patient, with the appropriate advice or product,” he says.